Spratt’s began in 1860 as the world’s first pet brand, trusted for craftsmanship and innovation. Today, the legacy is reborn uniting heritage, premium nutrition, luxury grooming and advanced AI technology into a single elevated ecosystem. A timeless British icon, redesigned for the future.

Discover a multi-vertical world of luxury and intelligence. From grooming and nutrition to DNA, AI health, education and exclusive membership, Spratt’s is building the first fully integrated pet ecosystem. A heritage name with a modern global vision.

An exclusive community inspired by British heritage and modern elegance. Members enjoy prestige, early access, private events, limited collections and priority AI-powered services. A rare opportunity to become part of the world’s first pet legacy society.

Spratt’s has been honoured at the House of Lords, shortlisted by the Pet Industry Federation, and featured across respected media. Our revival has become a modern success story—recognised for innovation, heritage and vision.

Spratt’s maintains a limited number of strategic relationships aligned with our heritage-led, innovation-driven vision. We welcome confidential introductions from parties who share our standards of excellence and long-term thinking.